Privacy Policy

We may collect the following types of information:

• Contact information — name, email address, mobile phone number, mailing address
• Booking and account information — class registrations, attendance history, membership or package details, payment information (processed through our third-party payment processor; we do not store full card numbers)
• Communications — messages you send us via email, text, contact forms, or in person
• SMS opt-in data — your mobile phone number and consent status when you opt in to receive text messages from us
• Website usage data — pages visited, browser type, and general analytics collected automatically through cookies or similar technologies

We use the information we collect to:

• Schedule, confirm, and manage your class bookings
• Send appointment reminders and schedule change notifications
• Process payments for classes, packages, and memberships
• Respond to your questions and provide customer support
• Send studio updates and marketing communications (with your consent)
• Improve our website, services, and studio operations
• Comply with legal obligations

If you opt in to receive text messages from us, the following applies in addition to the sections above:

• We use your mobile phone number to send class booking confirmations, appointment reminders, schedule change notifications, and occasional marketing messages, as described in our Mobile Terms of Service.
• We do not share, sell, rent, or disclose your mobile phone number or SMS opt-in consent to any third party for their marketing or promotional purposes. Your mobile information is used solely to provide the SMS Service and will not be shared with third parties for these purposes, except with our SMS platform provider, Twilio, which processes and delivers messages on our behalf, or as required by law.
• You can opt out of text messages at any time by replying STOP. For help, reply HELP or contact us at ashley@resistancepilates.com.
• Message and data rates may apply. Message frequency varies based on your bookings and subscriptions.

We may share your information with:

• Service providers who help us operate our business, such as our booking platform, payment processor, and SMS platform provider (Twilio). These providers are only permitted to use your information to perform services on our behalf.
• Legal authorities, if required to comply with a law, regulation, subpoena, or legal process.
• Successors, in the event of a merger, acquisition, or sale of business assets, subject to standard confidentiality protections.

We do not sell your personal information to third parties, and we do not share your SMS opt-in data or mobile number with third parties for their own marketing purposes.

Our website may use cookies or similar technologies to understand how visitors use our site and to improve your browsing experience. You can control cookies through your browser settings.

We retain your information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your information at any time, subject to legal or operational requirements.

• Text messages: Reply STOP at any time to opt out of SMS communications.
• Email marketing: You may unsubscribe using the link in any marketing email.
• Access or deletion: You may contact us to request access to, correction of, or deletion of your personal information.

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of our website or SMS Service after changes are posted constitutes your acceptance of the revised policy.